Also, when there are no overheads, premises costs, employees etc when (if) a difficult job is recovered, for example platterswap process, the cost can drop extremely low because of less overheads/expenses etc. This enourages cheaper costs and fixed pricing, which ventually leads to more and more amateur firms, and DIY attempts - 'If it only costs £99 t obviously isnt very difficult, maybe I can do myself. Or better yet maybe i can start a DR company!! '