Broken IDE pin contact on PCB side

[forlackofabettername]

Warning: large images.

See attachments below.

Has anyone dealt with something like this? Is fixing this feasible?

Attachments

[BlackST]

Takes 1 minute or so.

[fzabkar]

I'd be surprised if your local TV/AV repair shop charged you more than US$30 for a simple job like this.